Experienced & Commited
We care about our clients and committed to provide the upmost protection of their trademarks. We are devoted to quality, effectiveness, responsiveness, and confidentiality.
We provide the highest level of branding protection, at the most affordable rates in the industry, fully transparent and no hidden fees.
High Success Rate
Our Trademark Specialist will assist you through numerous pitfalls that can occur during registration. We will craft the trademark specifications to cover the entirety of your current and future business operations and provides a peace of mind.
Follow the steps below to get started on the process of your trademark registration.
Step 1: Tell us your Trademark Name & Industry
We will identify the trademark class and assets you need to protect
Step 2: We will verify if your Trademark Name can be registered
Our trademark specialist will check for potential trademark conflicts
Step 3: Paperwork and Application Submission
We will process and complete the paperwork. IPOS on average takes 6 - 9 months to register trademark successfully.
Step 4: Objection and Appeal Handling
We will handle any objection and appeal liaising with IPOS in the trademark registration.
Step 5: Be Protected
Your business is now protected from competition identity theft and misuse.
Call us to find the best protection plan for your business needs.
Intellectual property can be a company’s greatest asset, but there’s more to assets than value that makes them worth protecting. This is when you want something that will allow you to both protect it and give it value at the same time.
This is what you’ve heard a trademark can do, and it can do this well. But there’s so much more it can also do for you.
So what exactly is a trademark? What does it look like, and why should you get one for your mark?
What is a Trademark?
A trademark is really any graphical sign or symbol used by a particular business or trade in order to make their products and services stand out above their competitors. This can be a letter, a word, logo, signature, or even a label, shape, or heading.
How to Identify a Trademark
It's easy to look for a trademark, and there's a good chance that you've seen them already at the end of any brand name:
The 1998 Trade Marks Act
In 1998, the Singaporean government passed the Singapore Trade Marks Act. Within this act, the protection of trademarks take on these key features:
Currently, Singapore is a signatory to several relevant international copyright and intellectual property conventions, including the Paris Convention, Berne Convention, Budapest Treaty, WIPO Copyright Treaty and WIPO Performances and Phonograms Treaty, and many others.
Why You Should Register a Trademark
Trademark registration can give your brand and your business many benefits, but the most important one is that it lets you keep the brand as your own.
In fact, these are the full benefits you can get from registering your trademark:
Because brands are such an important intellectual asset, it’s important to protect it from other competitors who would want to claim it.
Having a registered mark effectively lets you build a barrier and make it harder for other companies to imitate you, which gives you the full legal protection you need in order to build your brand’s value.
Over time, trademarks gain a significant amount of value in terms of both recall and monetary value, and makes your intellectual property a more tangible asset that you can license to third parties or sell it for a significant amount.
What Can You Register?
In Singapore, as long as your mark is distinctive, you can register letters, words, names, labels, devices, tickets, shapes, and even colors.
However, you may not register the following:
How do I Register a Trademark?
Applying for a trademark registration can pose a challenge for many companies looking to get their start in the market. Not only is there a lot of paperwork involved in getting your trademark registered, but the application process itself can also take a few months.
However, registering the mark for your business doesn’t have to be too difficult. Many local and overseas companies get their start by partnering with BrandMark in order to get them full protection to their intellectual assets.
Do you include Designing a Logo for My Company?
Companies have to furnish the logo or word they intend to trademark. If you require help to create a beautiful logo for your firm, please find out more info about Brandmark's logo design services by our team of expert creative designers.
Brandmark's Logo Designs Portfolio
How to Identify the Most Suitable Class for Your Mark
Looking for the right class of goods and services for your brand can depend on the trade mark laws of the country where you want to register your trademark. In Singapore, the IPOS has listed forty-two different classifications for goods and services, with classes 1-34 reserved for goods, and classes 35-42 reserved for services.
What is the Validity Period of a Registered Trademark?
Trademarks have a validity period of ten years and applies for every classification of goods and services. Towards the end of this period, you can choose to renew it for another ten years, and you can do this indefinitely as long as you continue to use the trademark.
All information provided on Brandmark does not represent as legal advice. While we do our best effort to maintain accurate and updated content, you shall hold no liabilities against Brandmark for relying on this information
Trademark Registration Process
Now that you've decided to register your trademark, it's important to take the right steps to ensure that your application process goes as smoothly as possible.
Before registering your trademark, it needs to have the following qualities and aspects:
You should also keep in mind that you can't register the following as a trademark in Singapore:
Once your mark meets these criteria, you can proceed to the following steps to register your trademark at the intellectual property office:
Step 1. Creating the trademark
The first step to your trademark application is to create the trademark you will be using for your brand. It’s important to make sure that your trademark is not just unique and marketable, but also meets the criteria previously mentioned.
But the good news is that with BrandMark, you can strike the balance for both full legal protection and amazing brand creation that will help your business grow.
Step 2. Goods and Services’ Class Identification
Before applying, you need to know exactly what you’re selling, which means your trademark needs to be identified according to the IPOS’ classification on the different types of goods and services.
But while it can be difficult when trying to figure it into the right class yourself, this won’t be a problem thanks to BrandMark’s team of specialists who can help you identify the trademark class and the assets you want to protect.
Step 3. Trademark application
After creating your trademark, the next step to trade mark registration is to fill out the application form, which needs to include the following:
Once these requirements have been complied, your application will then proceed to the second stage, where it’s examined carefully. If you haven’t completed these requirements, the Registrar notifies you and provides the needed information as well as a limited time period for fulfilling them.
With BrandMark, this isn’t the case as different trademark specialists will work to make sure that your application process is as smooth and hassle-free as possible.
Step 4. IPOS Review
The Property Office is in charge of making sure that applications meet the minimum requirements and issues them a Trade Mark Number once they are met. You will also be sent an acknowledgement letter to inform you of this.
Step 5. Examination
At this step, your application will be examined to check if the mark is clear and does not bear any similarities to existing trademarks. This is where the mark will be compared against the entire database of registered intellectual properties currently in use.
Step 6. Advertisement for Scrutiny
Your trade mark will then be published in the Trade Marks Journal for public inspection after it has been examined via an extensive trade mark search for any similarities with existing trademarks that have already been registered.
There are two ways that your trade mark application will go during this step:
Step 7. Issuance of Certificate
You will receive a Registration Certificate only if your trade mark has not been opposed during the time of publication or if the outcome of the opposition proceeding has been within your favor.
And you’re done! You now have your trademark that protects your brand and lets you use it to accrue value for your business, and you can even renew it indefinitely as long as you intend to use it.
How do You Renew a Trademark?
Trademarks are valid for up to ten years, and one your trademark’s validity is almost expired, you don’t need to worry since all you need to do is renew it. You can do this by submitting a trademark renewal application online or filling out a physical copy and paying the necessary fees.
"Their representative is very accommodating and smart. He clearly discussed and suggested ways on how to improve our chances of getting our trademark registered successfully, and also elaborated the processes we have to go through. We’re very pleased with the experience. We highly recommend Brand Mark."
Alston Huang | Marketing Director, Crystal Net Pte Ltd